PLS-SEM Measurement Model Checklist

Reflective Measurement

[ ] Indicator loadings assessed.
[ ] Low-loading indicators justified if retained or removed.
[ ] Cronbach's alpha reported.
[ ] rho_A reported.
[ ] Composite reliability rho_C reported.
[ ] AVE reported.
[ ] HTMT reported.
[ ] Fornell-Larcker criterion reported if required.
[ ] Measurement model conclusion written before structural interpretation.

Typical Criteria

Criterion	Common Guideline
Loading	>= 0.708 preferred
Reliability	0.70 to 0.95 often acceptable
AVE	>= 0.50
HTMT	< 0.85 or < 0.90 depending on construct similarity

Notes

Use theory and measurement quality together. Do not delete items only to improve numbers.