Lab 5: PLS-SEM Measurement and Structural Assessment
Goal
Practice PLS-SEM assessment using the same dataset's indicator variables.
Construct Setup
Reflective constructs:
| Construct | Indicators |
|---|---|
| PU | PU1, PU2, PU3 |
| PEOU | PEOU1, PEOU2, PEOU3 |
| TRUST | TR1, TR2, TR3 |
| SERVICE_QUALITY | SQ1, SQ2, SQ3 |
| SATISFACTION | SAT1, SAT2, SAT3 |
Structural paths:
PU -> SATISFACTION
PEOU -> SATISFACTION
TRUST -> SATISFACTION
SERVICE_QUALITY -> SATISFACTION
Optional path:
PEOU -> PU
Measurement Model Assessment
Export and assess:
- Outer loadings
- Cronbach's alpha
- rho_A
- Composite reliability rho_C
- AVE
- HTMT
- Fornell-Larcker criterion
Structural Model Assessment
Export and assess:
- VIF
- Path coefficients
- t-values and p-values from bootstrapping
- R-square
- Adjusted R-square
- f-square
Deliverable
Submit:
- Measurement model table
- Structural model table
- One paragraph explaining whether hypotheses are supported
Next Lab
Continue to Lab 6.